Posted: Fri, 05 Jan 2018 12:37
The William Hill World Darts Championship is the largest and most prestigious darts tournament in the world, attracting sell-out crowds and a global TV audience of well over 10 million across its 19 days from 14 December to 1 January.
The West Hall in 'Ally Pally' has a capacity of 2,500 people per session, meaning that more than 50,000 enthusiastic and hard-partying darts fans will have punished its floors over the Christmas and New Year period. As such, this installation is a terrific test of both product and service quality.
Under the expert guidance of the in-house team at Alexandra Palace, the EFS Europe team worked through Tuesday 13th December and into the night, to have the Hall ready for when the doors opened and play commenced the following afternoon.
And, as has previously been the case, the Electric Blue Event Cord Carpet was chosen to match the branding of title sponsor William Hill, whose corporate colours also adorn the walls and stage within the iconic Victorian venue.
Commenting on what is an extremely important and 'bar-setting' installation for EFS Europe, Business Development Manager Jeremy Simpson said:
"Thanks to the PDC (Professional Darts Corporation) and major sponsors and broadcasters, darts is now one of the world's leading sporting attractions and the quality of event production at the William Hill World Championship is truly world class. EFS Europe is always proud to be chosen to play a role in what has become a legendary fixture in the Christmas and New Year calendar."
"It is a fantastic start to our 2018 business year and on behalf of the entire EFS Europe team, congratulations to Rob Cross on the performance of his life in this year's stunning Championship."
Posted: Tue, 07 Feb 2017 13:00
EFS Europe rounded off 2016 in some style, installing an impressive 2,400m2 of its Electric Blue Event Cord Carpet in the West Hall of London's Alexandra Palace for the William Hill sponsored PDC World Darts Championship.